“What does Osiyo actually mean?” While it is often used in place of “hello” or “greetings” the root of the word is an emphatic variant of “Osiquu” loosely translated as “ I am well” or “It is well” The traditional Cherokee greeting Osiyo is used often among tribal members both when greeting someone and also when leaving someone, similar to how Aloha is used in Hawaii. Osiyo Marketing is a Native American owned digital marketing company specializing in Search Engine Optimization or SEO and video marketing for businesses. We assist clients by evaluating their current website design and seo optimization and internet and social media presence.
We can then develop a program to optimize an existing website or developing rankable sites as well as creating Youtube videos that can be used for internet marketing and other SEO purposes.
Digital Marketing
Prospective customers are searching online to find a solution, a service provider or a product to meet their needs. By understanding your business and your market it assists us in finding the appropriate solutions for your marketing needs.
If your selling a particular product you might need a series of “how to” videos to accurately describe and promote your products.
If you are a location based business you might need website ranking high in the maps section or what is known as the GMB or “Google My Business” section of Google.
You might also need to boost social engagement through social sites like Facebook, Twitter and Instagram to raise your brand awareness.
Search Engine Optimization
When discussing search engine results and search engine optimization we are typically talking about Google as they are the largest and most dominant search engine and are estimated to generate 80% to 90% of the searches on the internet (This includes the Youtube search engine which is also owned by Google). Most SEO is designed around the Google search system.
While the Google webpage looks virtually unchanged from its early days the processes behind the Google search system are changing on a continual basis. Google is constantly tweeking the algorithms behind its system and periodically make major updates to their system like the “Penguin” and “Panda” updates that occurred over the past few years.
A few years ago a business could get a high listing on a website by stuffing their website with a few selected keywords, include keywords into the pages URL address or some other basic methods, these techniques today can actually get websites punished for violating search guidelines. Later we saw businesses creating thousands of links to their website that helped pages ranks even with backlinks from “clickfarms” or private blog networks that exist only for generating thousands of backlinks per day.
Today 98% of searches on Google do not go beyond the first page of search results when users are searching for businesses, products or service providers. This does not include things like academic or medical research.
Google Places is the hub for local businesses that need to accomplish that goal. It doesn’t matter if you’re the new bakery on the block or if you’re the head of a blossoming local legal practice – Google Places will help you get your business info in front of the right eyes.
Google+ is integrated into every service Google creates. Having an active G+ account for your business is a critical step you should take when you’re working to get your site prominent placement in the Google Places directory.
Although Google is the biggest player in the local search game, leaving out alternatives would be leaving major money on the table. There’s a massive market out there for companies that provide local search alternatives on as many as you can find would be a winning strategy for your small business.
The Yellow Pages still exist – and they’ve gone digital. YellowPages.com is an outlet to advertise your business, and its partnership with Bing can help you gain prominent placement for all those hungry eyeballs that desperately need the goods or services you offer.
Video
Video marketing has recently become the primary medium online today for getting the word out about products and services your business has to offer. There are many reasons for this shift, but the most obvious is the increase in accessibility and portability of the Internet.
People now have faster computers, mobile browsers, and tablets that all support quick and easy video viewing. This is a noticeable shift from years past, yet many marketers are still living in the dark ages when it comes to using video marketing to advertise their brand
If you haven’t used video marketing for your business, you’re missing out on a medium that stands to explode your online exposure and work wonders for your bottom line. So why is video marketing growing so rapidly? Probably because smart marketers know the practice directly results in more traffic. How? When you create promotional videos for your brand, you increase your chances of nabbing more visitors from Google and social media.
Online videos reach people that are actively searching for something when they find your video online, and they voluntarily click to play it. It’s interactive, and it’s a choice to view. These viewers are far more inclined to listen to what your video has to say about your company’s offerings
You can capitalize on the Internet’s most underrated tool to get the word out about your company. You can also use the medium to interact with your customers. For example, you could entice them to click through to your website or landing page or encourage them to sign up for your newsletter on the page hosting the video. When you send your viewers directly from video to landing page, you increase your chances of generating leads exponentially.
Social Media
Social media marketing. Learning to use social networks like Google+, Facebook, YouTube, Twitter, and LinkedIn is a huge challenge for most business owners who simply don’t have the hours to spare.
Social media enables businesses to connect with their customers on a highly personal level. Today, a strong and recognizable brand spread across the most popular social networks is critical for online business success.
If you’re a business owner, you likely have quite a bit on your plate. Although maintaining a unified social presence across multiple platforms sounds like a terrific strategy, who has that kind of time?
Each social media property has certain advantages that can be used by a business for brand building, digital marketing and communicating to a company’s customers. Each social media platform also has limitations that may restrict their effectiveness as well. It can be a challenge to make use of these platforms effectively on a regular basis.
Many companies that use social media produce content on a regular basis often daily or multiple times a day. Now many of these steps can be done on a scheduled basis using automated methods.
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