How to harness RankBrain for ecommerce websites

30-second summary: Let’s make this clear, RankBrain is not a Google algorithm, it is a component of Google’s Hummingbird algorithm RankBrain is a powerful AI-based system that helps Google understand search queries better and generate more accurate results If you want to break through the clutter of 12+ million ecommerce websites, marketers need to understand […]

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Balancing paid and organic search strategies for optimum success

30-second summary: Even though it is evident that SEO and PPC are great tools, these two disciplines work in silos In fact, these teams and channels mostly work on their own in silos and are often handled separately Accenture Song’s SEO Manager, Michael McManus discusses how businesses can combine paid and organic SEO to function […]

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