Companies rely on “reputation”, followers, and engagement. Social Chain opened marketers’ eyes to the murky world of follower deception.
The post Why we should stop using DA to measure influencers appeared first on Search Engine Watch.
Read MoreA primer to forecasting the value of SEO
If there’s one thing that’s universally accepted, it’s that the results of SEO are unpredictable. An overview of SEO forecasting methodology and measurement.
The post A primer to forecasting the value of SEO appeared first on Search Engine Watch.
Read MoreA primer to forecasting the value of SEO
If there’s one thing that’s universally accepted, it’s that the results of SEO are unpredictable. An overview of SEO forecasting methodology and measurement.
The post A primer to forecasting the value of SEO appeared first on Search Engine Watch.
Read MoreThe evolution of search: succeeding in today’s digital ecosystem – part 2
This is the second part of our series about the future of search, considering further the outputs of the fundamental changes to search – and what this means for SEO, as a channel in the future.
Read MoreThe evolution of search: succeeding in today’s digital ecosystem – part 1
During the last decade, technology has shaped our world dramatically. Marketers had to find new ways to connect with their audience while search engines have also reached a turning point.
Read MoreThe evolution of search: succeeding in today’s digital ecosystem – part 1
During the last decade, technology has shaped our world dramatically. Marketers had to find new ways to connect with their audience while search engines have also reached a turning point.
Read More