Tactics to test within Google Ads if you want to expand your digital advertising strategy beyond keyword targeting, without venturing beyond Google.
The post Five ways to target ads on Google that don’t involve keywords appeared first on Search Engine Watch.
Read MoreAn in-depth guide to call tracking technology that reviews how these tools help marketers connect digital campaign data to inbound customer phone calls.
The post Guide to call tracking and the power of AI for analyzing phone data appeared first on Search Engine Watch.
Read MoreIn May, Google announced the launch of a new website aimed at explaining how they serve and address news across Google properties and platforms.
The post Google’s How News Works, aimed at clarifying news transparency appeared first on Search Engine Watch.
Read MoreIn May, Google announced the launch of a new website aimed at explaining how they serve and address news across Google properties and platforms.
The post Google’s How News Works, aimed at clarifying news transparency appeared first on Search Engine Watch.
Read MoreGDS, a free dashboard-style reporting tool launched in June 2016 allows data import from over 100 third-party sources. Updates listed with screenshots.
The post A summary of Google Data Studio: Updates from April 2019 appeared first on Search Engine Watch.
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