Author: Ivan Guzenko

Even though ad blockers no longer dominate the headlines, if not handled properly, they still pose threats to publishers’ and advertisers’ revenues.

The post The ongoing race between ad blockers and ad tech: Who’s winning? appeared first on Search Engine Watch.

Read More

Video advertising trends are the growth drivers of the marketing landscape. Ivan Guzenko shares his thoughts on the trendiest ad formats and resolutions.

The post Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats appeared first on Search Engine Watch.

Read More