Author: Gabrielle Sadeh

Smart Bidding: Five ways machine learning improves PPC advertising

February 10, 2021 Gabrielle Sadeh

Thanks to Google Ads’ machine learning capabilities, its Smart Bidding feature lets you take the guesswork out of PPC campaign management. You can optimize your campaigns with the ability to maximize clicks, impressions, and conversions on autopilot.

The post Smart Bidding: Five ways machine learning improves PPC advertising appeared first on Search Engine Watch.

Six key content performance aspects that Google Analytics can’t measure

December 4, 2019 Gabrielle Sadeh

GA can hint about how people feel about your brand but to truly understand content performance aspects, you’ll need to turn elsewhere.

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