How do you know if your content is worthy of being viral? Fractl’s Brand Relationship Manager, Domenica D’Ottavio shares key ingredients of successful content campaigns with examples.
The post Why content campaigns need to be surprising to earn top-tier press appeared first on Search Engine Watch.
Read MoreDigital PR is contingent on one thing—contacting the right people. When you’ve determined who the right journalists, editors, and influencers in your niche are, all you need is a way to reach them. Some journalists’ contact information is harder to reach than others. In this article we look at some hacks for one of the most time-consuming aspects of digital outreach: finding email addresses.
The post How to find any journalist’s email for content marketing outreach appeared first on Search Engine Watch.
Read MoreThey might not be as “sexy” as ranking for short tail keywords but they convert better. A reality check about long tail keywords and why they’re key.
The post Long tail keywords: Why they matter so much in content strategy appeared first on Search Engine Watch.
Read MoreThey might not be as “sexy” as ranking for short tail keywords but they convert better. A reality check about long tail keywords and why they’re key.
The post Long tail keywords: Why they matter so much in content strategy appeared first on Search Engine Watch.
Read MoreWe surveyed 500+ online writers and editors from the New York Times, CNN, Cosmopolitan, and Mashable. 10 key insights to pitch to top online publishers.
The post How to pitch to top online publishers: 10 Exclusive survey insights appeared first on Search Engine Watch.
Read MoreAre high DA sites always a good fit for your content? Our study found a link between DA and the response types we received from writers at these publishers.
The post Study: How to use domain authority for digital PR and content marketing appeared first on Search Engine Watch.
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