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Author: Ann Smarty

The beginner’s guide to semantic search: Examples and tools

December 16, 2019 Ann Smarty

“Semantics” refers to the concepts or ideas conveyed by words, and semantic analysis is making any topic (or search query) easy for a machine to understand.

The post The beginner’s guide to semantic search: Examples and tools appeared first on Search Engine Watch.

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The beginner’s guide to semantic search: Examples and tools

December 16, 2019 Ann Smarty

“Semantics” refers to the concepts or ideas conveyed by words, and semantic analysis is making any topic (or search query) easy for a machine to understand.

The post The beginner’s guide to semantic search: Examples and tools appeared first on Search Engine Watch.

Read More

The beginner’s guide to semantic search: Examples and tools

December 16, 2019 Ann Smarty

“Semantics” refers to the concepts or ideas conveyed by words, and semantic analysis is making any topic (or search query) easy for a machine to understand.

The post The beginner’s guide to semantic search: Examples and tools appeared first on Search Engine Watch.

Read More

The beginner’s guide to semantic search: Examples and tools

December 16, 2019 Ann Smarty

“Semantics” refers to the concepts or ideas conveyed by words, and semantic analysis is making any topic (or search query) easy for a machine to understand.

The post The beginner’s guide to semantic search: Examples and tools appeared first on Search Engine Watch.

Read More

Four steps to create an engagement-based conversion channel

November 15, 2019 Ann Smarty

Fun fact: One consumer’s car-buying path had 900+ digital interactions. How do you create an engagement-based conversion strategy to convert site visitors?

The post Four steps to create an engagement-based conversion channel appeared first on Search Engine Watch.

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Accessibility and SEO: Where they overlap and how to optimize for both

October 21, 2019 Ann Smarty

What if I told you that accessibility and SEO could go hand in hand? Let’s see how it can be done with site and page structure, images, and more.

The post Accessibility and SEO: Where they overlap and how to optimize for both appeared first on Search Engine Watch.

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Four cool keyword research tools you can use for free now

July 15, 2019 Ann Smarty

Free or freemium keyword research tools (not including obvious ones like Google Ads Keyword Planner) to provide useful insight into organic ranking opportunities, persona building, competitive research, product development, and more.

The post Four cool keyword research tools you can use for free now appeared first on Search Engine Watch.

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Three tools providing actionable competitive research insight

July 2, 2019 Ann Smarty

The powerful driving source of any business is its competition. Three competitive research tools that provide highly actionable insights.

The post Three tools providing actionable competitive research insight appeared first on Search Engine Watch.

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On-site analytics tactics to adopt now: Heatmaps, intent analysis, and more

May 6, 2019 Ann Smarty

Google Analytics is great, but here’s look at newer, less-discussed tools that can be used for on-site analytics, including Finteza, HotJar, and Text Optimizer.

The post On-site analytics tactics to adopt now: Heatmaps, intent analysis, and more appeared first on Search Engine Watch.

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How to increase conversions: Ideas, tools, examples

March 21, 2019 Ann Smarty

Digital marketers are often more concerned with attracting traffic to a site than boosting on-site conversions. 8 ways to increase ecommerce conversions.

The post How to increase conversions: Ideas, tools, examples appeared first on Search Engine Watch.

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